Terms of Use
Last updated: 14 July 2026
Welcome to The Baseline. By accessing or using our website, you agree to comply with these Terms of Use. If you do not agree with these terms, please do not use our website.
These Terms of Use govern your access to and use of thebaseline.co.za and any content or services made available through the website.
About Us
The Baseline is an independent South African digital news publication published by KVNI MEDIA.
Intellectual Property
Unless otherwise stated, all original content published by The Baseline, including articles, photographs, videos, graphics, logos, branding and other editorial material, is protected by copyright and other intellectual property laws.
You may:
- Read and share links to our articles for personal and non-commercial use.
- Quote brief extracts from our content for reporting, commentary or educational purposes, provided that proper attribution is given to The Baseline and the original article is linked where reasonably possible.
You may not:
- Republish our articles in full without prior written permission.
- Copy, reproduce, distribute or commercially exploit our original content without authorisation.
- Remove copyright notices or alter our content in a way that misrepresents its meaning.
Where content is published under a different licence, such as a Creative Commons licence, the terms of that licence will apply.
Accuracy of Information
We strive to ensure that all information published on The Baseline is accurate at the time of publication.
News develops over time, and articles may be updated as new verified information becomes available. While we take reasonable steps to ensure accuracy, we cannot guarantee that every article will remain complete or current indefinitely.
Editorial Independence
Editorial decisions are made independently and are not influenced by advertisers, sponsors or commercial partners.
Sponsored content and advertising are clearly identified in accordance with our Editorial Policy.
User Conduct
When using our website, you agree not to:
- Use the website for any unlawful purpose.
- Attempt to interfere with the operation or security of the website.
- Introduce malicious software or harmful code.
- Infringe the intellectual property rights of The Baseline or others.
- Misrepresent yourself when communicating with our newsroom.
External Links
Our website may contain links to third-party websites for additional information or reference.
These links are provided for convenience only. The Baseline does not control or endorse the content, products or services offered by external websites and is not responsible for their content or privacy practices.
Third-Party Content
From time to time, The Baseline may publish content from third-party contributors, news agencies or organisations under licence or with permission.
Such content remains subject to the copyright and licensing terms of its respective owners.
Limitation of Liability
To the fullest extent permitted by law, The Baseline and KVNI MEDIA are not liable for any direct, indirect, incidental or consequential loss arising from your use of, or reliance on, information published on this website.
Nothing in these Terms of Use excludes liability where such exclusion would be unlawful under South African law.
Privacy
Your use of this website is also governed by our Privacy & Cookie Policy, which explains how we collect, use and protect personal information.
Changes to These Terms
We may amend these Terms of Use from time to time to reflect changes in our services, legal requirements or editorial practices.
The updated version will be published on this page with the revised date.
Governing Law
These Terms of Use are governed by the laws of the Republic of South Africa.
Any disputes relating to these Terms of Use or your use of the website will be subject to the jurisdiction of the South African courts.
Contact Us
If you have any questions about these Terms of Use, please contact us:
Editorial Team
editor@thebaseline.co.za
Thank you for visiting The Baseline.